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The images below reflect are taken from google images and are representations of the consumers I am aiming my app towards. I want a predominately younger crowd, anywhere from 21-35, but are not limited to that age. Personally from my experience and my interviews I see college kids deal with this problem more than any other consumer that goes out to clubs socially. College kids tend to go out most frequently as well as drink more while they are at the bars. My typical avatar is a very sociable person who has the money to go out frequently but still needs to budget for food, rent, tuition, etc. Although it will be easiest for this app to cater to college student’s needs, the beautiful thing about this app is it can benefit anyone over the age of 21 and who goes out to drink with friends as a social event. These customers I am focusing on drive scooters, ride bikes, or walk, very few actually drive cars. They live in dorms or on campus apartments which both are far more expensive than other living places in Gainesville. These kids normally work part time if they work at all due to the strenuous classes they are taking 9 months out of the year. These kids are very sociable, highly likely to be in organizations on campus or associated with Greek life as long as have a strong social network. If this app benefits even a few of our customers it will be easy for our app to be spread through word of mouth.

I share almost every quality I described about my consumer besides the minor detail that I am one of the few that own a car. I do go out frequently simply because it is something to do as a social event with my friends. I am currently active in three different organizations as well as associated with Greek life. I live in an apartment near campus and constantly have to worry about budgeting throughout the month. I believe it is no coincidence that I share all the same attributes as my potential consumers. I built this app to fill my own personal needs and am now seeing there is a huge market of people that have the same needs as I do.